Search Engine Optimization
Many business owners aren’t marketing experts, juggling responsibilities from finances, to operations, to sales and marketing, so they often only have a basic understanding of site optimization and how it works.
In its simplest form, search engine optimization is anything done to improve the ranking of a website on search engine results pages (SERPs). The goal for most businesses is to increase their website visibility or traffic and ranking high for targeted search terms or phrases on search engines like Google and Bing
The SEO Process is started when we first develop your site structure and is a crucial aspects of your SEO performance. Our main goal when building a site is to create a great user experience; this means that everything on the site is easy to navigate and the menus make logical sense to visitors.
Google Algorithms
We Will Get Your Site Ranked in the Top Ten
Google’s SEO algorithms are complicated. But ranking high in Google can be achieved with time and effort.
Hua Hin Web Design specializes in the latest Google SEO algorithm updates to implement the best strategies for our clients. We’re confident in our ability to promote your website on the most-used search engine in the world.
How We Can Help Your Business
INCREASE VISIBILITY, DRIVE TRAFFIC, MORE CONVERSIONS
1. Analysis of SEO Competition Keywords / Short Tail & Long Tail
We conduct research to establish low competition keywords in your business niche
Our “All in One” SEO Strategic plan begins with personal consultation and the compilation of a list of short words and terms associated with your product or service. We identify search volume and competition as the measure, narrow down your list to 10-15 short-tail keywords that are important to you. Then rank this list in order of priority or relevance to your business. In general these keywords are often too competitive to rank highly on Google and in particular if you’re just starting to optimize your website.
Each of these keywords is called a “pillar,” and it serves as the primary support for a larger “cluster” of long-tail keywords, and this is where we start to optimize your pages for specific keywords. Long-tail keywords (sub-topics) essentially dig deeper into the original topic keyword. These form the basis of blog posts and content.
Together, these subtopics create a cluster. So, if you have 10 pillar topics, they should each be prepared to support one cluster of five to 10 subtopics. This SEO model is called a “topic cluster,” and modern search engine algorithms depend on them to connect users with the information they’re looking for. You will be provided with a FULL keyword research report
2. On Page SEO Analysis / Audit
First we conduct a complete site analysis / audit and make any changes that are required.
If your site needs additional content we will inform you or indeed write it and optimize on your behalf. Known as On Site SEO this includes but not limited to,
Fix Empty title tags
Fix Duplicate titles
Fix Too long titles
Fix Empty meta description
Fix Duplicate meta descriptions
Fix Too long meta description
404 Broken Link Fixing
H1, H2 Tags optimization
Image Optimization and fix image Alt Tag
Fix any Security Issues
Add professional & detailed XML sitemap and TXT robots that will feed all major search engines with easy ranking.
3. Link Building / Authoritative Links
We will add hundreds of High Authority Backlinks (PR9-PR7) to ensure that your ranking receives a significant boost.
Link-building is the primary objective of off-page SEO, and is also a HUGE factor in how search engines rank your web pages. What is link-building? Glad you asked.
Link-building is the process of attracting inbound links (also called “backlinks”) to your website from elsewhere on the web. As a general rule, the more page authority the origin website has, the bigger affect it will have on the rank of the web page to which it is linking.
4. Social Signals / Citations
We add 1,000 social links/signals each and every month for three months.
Social signals refer to a webpage’s collective shares, likes and overall social media visibility as perceived by search engines. These activities contribute to a page’s organic search ranking and are seen as another form of citation, similar to backlinks. They will positively impact SEO results, examples include Facebook Likes, Facebook Shares, Twitter, Google+ etc.
5. Blogging / Content Optimization
We author content for you
Blogging can be an incredible way to rank for keywords and engage your website’s users. After all, every blog post is a new web page that gives you another chance to rank in search engines. If your business does not already have a blog, we can set one up. This is where you’ll elaborate on each subtopic and actually start showing up on Google.Blog posts provide the ideal opportunity to include long-tail keywords and fill up clusters. We are more than happy to author content on your behalf. As each blog post is completed your clusters begin to fill. Blog pages are essentially linked from the pillar page that supports the subtopic
6. Monthly Reports
SEO can take a lot of time and effort. What good is spending all this time and effort if you can’t see the fruits of your labor? There are many metrics you can track on a daily, weekly, or monthly basis to keep your SEO plan on track and measure your success.
Because the metric you care about is organic traffic (traffic that comes from a given search engine), seek out a tool that allows you to track both your overall organic traffic number and how your pages are ranking under each long-tail keyword your pages are targeting. SEMrush is a great reporting tool for just this purpose.
Create a monthly dashboard using Excel, Google Sheets, or a web analytics package so you can monitor how much traffic comes to your website from organic search.
Also, tracking indexed pages, leads, ROI, inbound links, keywords, and your actual ranking on SERPs (search engine results pages) can help you recognize your success as well as identify areas of opportunity.
Frequently Asked Questions
What is Foundational SEO?
As a web development company basic SEO implementation is included in the price of our websites. We give serious consideration to this critical aspect during the design phase. It is known as “Foundational Practice”
There are 200+ factors involved in Google’s core algorithms, and majority of these factors fall into the following three areas: technical website structure, on-page SEO and off-page SEO. In order to rank well in a Google search, these factors need constant attention and in particular anytime Google releases an update or you make changes to your website.
The first step to a successful strategy is a well-designed website with strong content and a good user interface.
What is an SEO audit?
An SEO audit is a process for evaluating the search engine friendliness of a website in a number of areas.
What is "Domain Authority" in SEO?
Domain Authority in SEO is a rank that measures how popular and trustworthy search engines see your website. It is calculated based on how websites link to each other on the world wide web.
What is SEO Strategy?
Modern SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.
What are Authoritative Links?
A simple way to think about links to your website is that each link from a reputable and relevant (for your keyword targets) site is like a vote for your site to show up higher on search results pages. But in this case, all votes are not equal. A link from a higher authority, trusted website is worth more than a link from a site that only has a few followers.
Do you guarantee this service?
Yes we guarantee that your site will be listed in the Top Ten rankings on Google for the chosen search terms. If we fail to do so a full refund will be offered.
Is this a White Hat service?
100%. We take a strong stance against low quality, unethical practices, and seek to provide our clients with the most effective and safe optimization solutions.
Waht is an XML sitemap?
Sitemaps inform search engines about pages on your sites that are available for crawling. A Sitemap is actually an XML file that lists all your URLs along with additional metadata about each URL, such as last change date, change frequency & priority.